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ABOUT US

Serpent is a specialized multi-national company designing, developing, testing, manufacturing, warehousing, marketing, and selling racing radio controlled cars. Originally a Dutch company, now headquartered in Hong Kong with its factory in nearby Dongguan, China and key employes located throughout the world in the USA, Europe and Asia.

Mr. & Mrs. Lau
Owners
Joaquin de Soto
CEO
Michael Salven
Senior Designer
Stef Helvensteijn
Product Manager

Brand Origin & Development History

Design work started in 1977 and officially in business in1980, Serpent is one of the oldest and most respected names in RC. The company started making Serpent cars under the company name BERTON in 1980. Initial operations, 1977 to 1979, the cars were developed and made in a small company called FWF Engineering. One of the partners, came up with the name SERPENT as new brand name for future products and company name.

Legacy & Development

The first Serpent 1/8 scale 2wd gas-powered car was named Competition MK III.
Serpent has designed over 20 different platforms of 1/8 platforms over the last 45 years
with revolutionary features like the Centax clutch, pushrod suspension and exotic materials.
To this day, 1/8 scale onroad are the roots of Serpent, it’s where it all began.
It’s a long established class considered the F1 of RC racing
due to its brutal power, sheer speed and performance.
Nowadays, Serpent is active in 20 different classes of RC car racing and still growing.

Core Advantages & Technological Innovation

Serpent is well known for its innovative applications of modern materials, advanced manufacturing, quality, support and communication. The majority of Serpent development, marketing and sales staff are RC car racers. The extensive racing experience helps to design the right cars and innovation and gives them the extra edge and Serpent touch. Our designers are located in different parts of the world giving the company an extensive database of knowledge to work with. The designers use state of the art 3D software, as Serpent was the very first company in RC cars design to adapt the technology. Serpent also adopted the internet in its very early stages to communicate and promote its products.

Production & Supply Chain

Serpent cars are made in a modern facility in China that uses state of the art equipment to produce the highest quality RC car production. This expert facility makes almost all parts needed in-house ensure a perfect fit of all mating parts. A highly efficient packing, assembly and logistics department ensures fast and complete shipping. The focus on RC cars only make sure Serpent can make changes and updates fast and frequently, as is needed in today’s RC car racing environment.

OUR DREAM TEAM

Billy
Chief Designer
Off-Road
REX
Designer
On-Road TC
Grace
Manager
HK Office
Tung
Manager
Factory

Global Distribution & Marketing Support

Over 40 distributors worldwide take care of the supply and support of Serpent cars backed by a fast supply of kits and parts from our large warehouse. In addition, key marketing support in the form of websites, manuals, tech-sheets, setups and social media.

Racing DNA & Championship Achievements

Racing is in our vines and the long list of wins in World, European, Asian and American championships showcase that. The majority of racing takes place at the local and regional level and we push to support it actively!

“Experience Racing, Choose Serpent.”

Serpent is committed to providing RC racing enthusiasts worldwide with outstanding competition tools and support services,
continuously driving the development of RC racing culture and enhancing the competitive experience for racers.